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GOOGLE ANALYTICS

It can be a good idea to invest in allocating some budget to website analytics software to check every aspect of your website performance (e.g. page views, pay-per-click advertising, organic search term drivers etc. Do you know how many people are visiting your site? And the correlation between the number new visitors each day and your sales pipeline?

You can buy software, or invest some money with your website developer to set up a Google Analytics account. http://www.google.com/analytics/, they can embed an account code within your website’s header which will give you access to key visitor metrics.

You can create reports, KPI’s and measures for every aspect of the website. You can focus on pages, links, events, or a new resource, email campaign performance, widgets, or just measure general traffic into your site.

We look forward to discussing ways to achieve your objectives. We will provide our initial thoughts without charge, so you can check out the chemistry without risking a penny.

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